Mark Hillenburg, Vice President of Industry Relations, DMP, describes how monitoring centers are evolving from passive responders to active deterrents against crime, with advanced video analytics and 2-way audio to hasten response. At Rapid Response Monitoring, we know that delivering exceptional security starts with strong partnerships. We’re proud to work alongside DMP, combining our monitoring expertise with their innovative technology. Together, we’re able to provide Dealers and end users with dependable, forward-thinking solutions that elevate performance, reliability, and peace of mind.
The Security Industry Association (SIA) states, “In the past five years, 60% of companies have reported encountering physical security breaches.” The National Retail Federation (NRF) found that retailers experienced a 90% increase in dollar loss from shoplifting in 2023 compared with 2019. With online outlets making it easier to sell stolen goods, organized retail crime has become an increasingly urgent issue. Despite these staggering statistics, it’s estimated that only 22.5% of businesses and homes in North America have professionally monitored alarm systems.
To combat this threat, retailers are looking to their security partners to improve video surveillance and other security measures. The opportunities — and responsibilities — are significant.
RETAIL COMPANIES INCREASE SECURITY BUDGETS
Video surveillance has always been about reviewing an event after the fact, when it’s too late to do anything. But with recent technological advancements, surveillance is becoming an important tool not only for prosecuting these crimes but also for deterring them from happening in the first place. And companies are taking note. Providing more accurate, detailed information to monitoring centers and law enforcement is a high priority. The NRF stated, “Retailers are devoting considerable resources to prevent the victimization of their employees, guests, and organizations. They are boosting their budgets for loss prevention and technology.”
In other words, many companies are taking the initiative to prevent theft by upgrading their security systems.
THE EFFECTIVENESS OF VIDEO ANALYTICS
Video monitoring with advanced analytics is becoming a necessary tool. Video analytics give businesses the ability to respond to critical events rapidly — even proactively — while reducing the need to put personnel in harm’s way. These enhanced technologies make a significant impact in reducing theft.
XV Gateways with AlarmVision® transform existing cameras into intelligent motion detectors. AlarmVision uses real-time video analysis of the event to determine the subject of the motion before sending the alarm. This virtually eliminates false alarms, so monitoring centers and end users receive notifications that matter. Advanced analytics, such as detecting people or vehicles loitering, unwanted direction of travel — or even movement across a set line in a camera’s field of view — give security companies and property owners greater awareness of potential breaches. The detection can trigger alarms, keypads, sirens, lights, and loudspeakers, even before an intrusion has occurred.
THE POWER OF 2-WAY AUDIO
XV Gateways also support 2-Way Audio, which empowers monitoring center operators to interact directly with people on-site. The SIA states that 2-Way Audio “can prevent situations from escalating and often serves as an effective deterrent.” By combining AlarmVision with 2-Way Audio, monitoring centers can actively deter intruders and let them know that security is being enforced. ONVIF-compliant IP speakers can be assigned to specific cameras during programming. Enabling 2-Way Audio gives monitoring center operators more tools to deter theft or trespassing:
- Operators can speak and listen through one or all supported audio devices
- Operators can easily aid first responders once they arrive by communicating through the on-site speakers
- Pre-recorded audio clips can be broadcast by the operator or automatically upon detection
The available pre-recorded clips include warnings against trespassing and loitering. Here are a few examples:
- “You are trespassing, please leave the area. This area is under video surveillance, and you have been recorded.”
- “You are loitering in an unauthorized area. Please leave immediately, or the police will be contacted.”
- “Warning, you are under video surveillance. Please leave the area immediately.”
- “Attention: please evacuate the area immediately.”
2-WAY AUDIO IMPROVES ALARM RESPONSE
The Monitoring Association has developed AVS-01, a classification system to aid law enforcement in prioritizing alarm response. It outlines five levels of urgency:
- Alarm Level 0: No Call for Service
- Alarm Level 1: Call for Service with limited to no additional information
- Alarm Level 2: Call for Service with confirmed or highly probable human presence with unknown intent
- Alarm Level 3: Call for Service with confirmed threat to property
- Alarm Level 4: Call for Service with confirmed threat to life
Under the AVS-01 protocol, the presence of 2-Way Audio can significantly enhance an operator’s ability to verify an event in progress. By providing real-time audible context — such as voices, threats, or interaction with suspects — 2-Way Audio supports higher AVS-01 classification levels (such as Level 3 or 4). These higher levels are more likely to be prioritized, with escalated responses from law enforcement, putting them at the scene where they’re needed even faster.
HOW 2-WAY AUDIO HELPS ELEVATE AVS-01 SCORES:
2-Way Audio allows a monitoring center to:
- Hear voices, threats, or suspicious behavior, even when the video is inconclusive
- Directly engage with suspects, confirming their presence
- Receive verbal responses from authorized users (helping rule out false alarms)
- Alert suspects via voice challenge, which may provoke a reaction helpful for assessment
With technologies like 2-Way Audio and AlarmVision, alarm companies can expand their customers’ protection beyond the walls of their buildings. The powerful combination of these video solutions can help businesses get ahead of criminal activities. Real-time context supports a higher AVS-01 classification, which signals to law enforcement greater urgency and confidence in the threat.
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By combining advanced video analytics with the power of 2-Way Audio, monitoring centers are no longer limited to reacting after an event, they can actively intervene, deter, and help prevent incidents before they escalate.
By partnering with industry leaders like DMP, we’re staying at the forefront of this shift, helping Dealers deliver smarter, faster, and more proactive security solutions.
